• TATE ST. IVES I SPY TATE

    Summer’s all about eating ice cream and catching rays - tough competition for an art gallery that’s right on the beach.

    Our challenge was to get families off their deck chairs and into Tate St. Ives. We turned the whole town into a game, leaving snippets of art around the streets and on the way into the town, challenging people to find them all in the gallery. The campaign was a big success and now runs every summer in the holidays.

TATE I Spy Tate