We know young people don't like ads, so this year we launched a deal.

    We'll stop advertising as long as you help us reach our sales target.

    How did we launch the deal? Through the medium of advertising of course.

  • Once we hit our sales target we stuck to our promise and used Instagram polls to ask our audience what they'd like to see instead. Across film, OOH and social we replaced our ads with their suggestions.

    Here's what they chose...